Inhalt des Trainings
Dieser Kurs befasst sich mit der Konfiguration von Marketinganwendungen, die zur Förderung des Unternehmenswachstums erforderlich sind. Außerdem werden Lead Management, Marketingformulare und -seiten, Segmentierung und E-Mail-Marketingnachrichten behandelt. All diese Teile werden durch interaktives Customer Journey Design, einschließlich der Konfiguration von Ereignissen und Umfragen, miteinander verbunden.
Nach Abschluss dieses Kurses werden Sie in der Lage sein:
- Konfigurieren von erweiterten Einstellungen
- Verwalten von Marketinginhalten, Vorlagen und Integrationen
- Erstellen und Verwalten von Leads
- Entwerfen und Erstellen von Marketingformularen und -seiten
- Erstellen und Verwalten von Segmenten
- Einrichten und Starten von Customer Journeys
- Erstellen und Verwalten von Veranstaltungen
- Verteilen und Analysieren von Umfragen
Detail-Inhalte
Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
Lessons
- Set up and manage Dynamics 365 Marketing
- Configure marketing settings
- Domain authentication, email best practices, and GDPR
- Manage assets and content settings
Module 2: Manage customers in Dynamics 365 Marketing
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lessons
- Manage accounts and contacts
- Create and manage leads
Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.
Lessons
- Manage forms
- Manage marketing pages
Module 4: Manage segments and subscription centers
This module will cover how to create different types of segments, how to build a subscription center, and how to configure double opt-in.
Lessons
- Create and manage segments
- Manage subscription centers and double opt-in
Module 5: Manage emails and journeys in Dynamics 365 Marketing
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lessons
- Create marketing emails
- Create customer journeys
- Manage content, event triggers and journeys in real-time marketing
- Manage website visits, redirect URLs, and social postings
Module 6: Manage events
This module will review the customer journey creation process.
Lessons
- Create an event
- Create a webinar event
- Promote and manage events
- Advanced event management features
Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lessons
- Create a survey project
- Create surveys with Dynamics 365 Customer Voice
- Send Dynamics 365 Customer Voice surveys
Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lessons
Evaluate marketing initiatives with analytics
Review the marketing calendar