Drive Sales with Account Engagement

Möchten Sie die Gestaltung und Implementierung von Marketing-Workflows in der Pardot Lightning App beherrschen, um das Geschäft Ihres Unternehmens voranzutreiben? Möchten Sie den nächsten Schritt in Ihrer Karriere machen und ein Salesforce Certified Pardot Specialist werden?

Unabhängig davon, ob Sie ein erfahrener Benutzer oder ein völliger Neuling in Pardot sind, zeigt Ihnen dieser Kurs, wie Sie Marketing-Workflows effektiv entwerfen, erstellen und implementieren sowie von Pardot generierte Berichte in der Pardot Lightning App verwenden, um datengestützte Entscheidungen zu treffen.

Pardot Vermarkter*innen
Business-Benutzer*innen

Course Introduction
 

• Review Course Objectives
• Set Learner Expectations
• Review Housekeeping Items
• Review Additional Course Resources
• Explore Course Case Study

Salesforce Integration
 

• Understand the Account Engagement-Salesforce Relationship
• Sync Data Between Salesforce and Account Engagement
• Enable Account Engagement in Salesforce
• Create Custom Fields
• Review Salesforce Campaigns

Administration
 

• Create an Account Engagement Dashboard
• Authenticate Your Email Sending Domains
• Sync with Third-Party Applications Using Connectors
• Restore Assets from the Recycle Bin
• Create and Assign Users and User Groups
• Understand Usage Governance

Visitors and Prospects
 

• Understand Account Engagement Visitors
• Understand Account Engagement Prospects

List Management
 

• Create List Types
• Organize Prospects Using Static Lists
• Test Emails Using Test Lists

Personalization and Email Marketing
 

• Personalize Your Emails with HML and Advanced Dynamic Content
• Automate Email Marketing
• Create Email Templates
• See What Works Best for Your Audience Using AB Testing
• Track Email Performance Using Email Reports

Forms and Landing Pages
 

• Capture Leads with Forms
• Convert Visitors to Leads Using Landing Pages
• Track Leads with Forms and Landing Page Reports
• Track Clicks Using Custom Redirects
• Create Custom Redirect Reports

Lead Management
 

• Trigger Page Actions
• Automate Actions from a Marketing Element Using Completion Actions
• Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules
• Create Repeatable, Criteria-Based Automation Rules
• Create Dynamic Lists
• Choose an Automation Tool

Lead Qualification
 

• Understand Prospect Scoring
• Grade Prospects Based on Profiles

Lead Nurturing
 

• Build an Engagement Program
• Create Engagement Program Reports